The brand concept, the marketing plan and the creative brief all start with the audience. Eyeblaster’s powerful behavioral and geographical targeting abilities break down publisher barriers; extend beyond regional boundaries and cross channel silos to deliver the right audience for your message.
Pushing flights live only to watch them languish with poor delivery or out-of-sync creative is like watching a car accident in slow motion. Your control shouldn’t end the moment the campaign launches. Eyeblaster ACM gives you full access to your campaigns to optimize mid-flight. Switch creative, tweak delivery and optimize data on the fly.
There’s a reason they call it the Worldwide Web. Old barriers no longer apply. Eyeblaster’s unique Global Campaign Management capability simplifies coordination of global campaigns and centralizes management while enabling local production iterations. Global Campaign Management provides the unified reporting and optimization of multi-national campaigns that agencies require. No matter what time zone your audience is in.
Delivery can be scary. When you’re launching large flights on multiple publishers in vast geographic regions, you’re putting the success of your campaign in someone else’s hands.Eyeblaster’s third- party tracking and birds-eye dashboard let you see the campaign in real-time. Campaign Monitor, recognized by Nielsen as one of the top 10 User Interfaces in 2008, will alert you when an ad is under- or over-delivering. Oversee the delivery rate on any creative in any flight on any publisher. Optimize if necessary, or change it altogether. Because it’s a wasted ad if it’s not on the right screen at the right time.
Eyeblaster's Smart Versioning is a creative production tool: an ad with a mini Content Management System (CMS) that allows users to dynamically swap assets.
- Live updates - A creative tool kit that can be updated in real-time. Big efficiency solution where you can create master ads and traffic them once and only swap assets as needed. Save creative production time. Save re-trafficking.
- Ad Versioning - Produce one “master ad” and create multiple “spin-off ads” that are versioned to match the exact need. Auto-optimization can also be applied here to allow best performing ones to be served. Big performance enhancer at a low and affordable cost.
- Localization - A central creative agency creates the “master ad” and distributes it to local creative shops for language and market related changes. Full creative control over global campaign’s creative. Significant cost savings in creative production and coordination.
